Movement related to Design, Film and Art

Hannah Hoch

Hoch was a Dada artist. Dadaism was a movement which started in Switzerland 1916.  Dada was a consequence of the horrors of World War I. This international movement was begun by a group of artist and poets associated with the Cabaret Voltaire in Zurich. Dada rejected reason and logic, prizing nonsense and some kind of irritation.

Context of practice, 2012. Advertising. (online) Available at < http://a-mushtaq1114-dc.blogspot.com/2012/04/study-task-5-advertising.html> (Accessed 28 October 2013)

So basically, this is an example of a photomontage made by Hoch. The irregular mounted photos clearly indicate some movement. These are all jumbled up and no feeling or message is conveyed at all. Therefore, it is hard to find an interpretation of this meaningless work. One could observe several objects with different themes. The concept is not clearly being brought out due to this collage which creates confusion. The observer has to look through each and every photo in order to capture some ideas of his and this brings out some movement as well. The geometric lines also help in this case.

Personal reflections

To sum up, the Dada movement represents the opposite of what art really meant. It is wasn’t there for a positive reason, in fact it ignored the values of aesthetics and was being identified as ‘anti-art’ the opposite of art that expresses messages and makes sense. The lines of force, the repetition of such motifs, collage and the inclusion of typographical elements devastate so much of the art’s usual motto. Dada made a gateway between the image and the word. However, in spite of all these notations, the Dada movement was still recognized as a step further in art history and managed to succeed even if it wasn’t the real intention of creativity.

Dadaism, n.d. (online) Available at <http://www-scf.usc.edu/~sniles/dadaism.htm> (Accessed 28 October 2013)